Our main dude Howit is that fella who'd tumble into a jackpot of luck but'd still end up in a pickle. His days blaze up all shiny 'n hopeful, then boom… he's rekt.

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$HOWIT Hownomics

Ya know, one dude's junk's another bro's jackpot, all the faceplants Howit scores – that's our jackpot.

$HOWIT is juiced by that “Howit Startid vs Howit's Goin” magic, tossin its peeps a golden ticket outta the “How It's Goin” bummer merry-go-round.